10m Kwik-Fit up for pitch

Kwik-Fit, one of the biggest accounts in Scotland, is to review its 10m advertising account. After months of speculation, incumbent agency The Morgan Partnership has confirmed the account is open to pitch.

The exhaust and tyre centre account, traditionally Scotland’s largest, was recently eclipsed by The Leith Agency’s Honda car win. Kwik-Fit spent 10m on advertising in the past year.

John Morgan, chairman and managing director of Glasgow-based The Morgan Partnership, says: “This time Kwik-Fit is talking to agencies. I understand some letters have gone out. If one of our largest clients is talking to other agencies we are concerned, but we know the job we do for them and sincerely hope we will prevail. We are not wringing our hands.”

The loss of Kwik-Fit would have a potentially crippling impact on The Morgan Partnership, which has a total billings of 11.49m, according to ACNielsen-MEAL. Kwik-Fit sales and marketing director Doug McKenzie refused to elaborate on the pitch or whether a shortlist of agencies had been drawn up.

Persistent speculation has dogged the Kwik-Fit account, which the Morgan Partnership has held since 1992 when the business was split between Morgan and Timberbush, which merged in 1994.

Last week Robin Shuker, the Morgan Partnership’s deputy managing director, left after one year at the agency. Anna Moult also quit last week, just two months after replacing creative director Kit Marr.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here