Agencies vie for Furniture Village 6m

Retailer Furniture Village has begun a search for an advertising agency to handle its 6m account.

The retailer is understood to have compiled a list of agencies and will be drawing up a shortlist of three within the week.

All the company’s advertising has so far been carried out in-house.

Furniture Village managing director Peter Harrison and head of marketing Kevin Boast are conducting the search.

Boast says: “The company is expanding and we need to take on an advertising agency.”

The new agency will be ex pected to produce advertisements for television, print, posters and radio.

Furniture Village has 18 stores in the UK, based in London and the South East. The company plans to open four stores a year.

Last October, it bought a flagship store in London’s Tottenham Court Road from the Maples furniture retail group, which went into receivership.

Most of the remainder of the Maples stores were sold by receivers Deloitte & Touche to Allders for 3.8m last year.

Analysts agree that the furniture market is going through a period of consolidation.

Players in the market are trying to differentiate their products from each other, either by developing new product ranges or through advertising campaigns.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here