Brief

TBWA GGT Simons Palmer has created a TV ad to support the launch of Sony PlayStation’s latest game ‘Spyro the Dragon’. The ad, which breaks next week, is set in the game’s ‘commutersville’ and features flame-breathing commuters in a train station staring at the departure board. The commercial was shot in a train station in Budapest, designed by the famous French architect Alexandre Eiffel. It features the ‘Please do not underestimate the power of PlayStation’ strapline. Media planning and buying is through Manning Gottlieb Media.

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