CHBi Razorfish buys out London shop Sunbather

CHBi Razorfish, the London-based agency acquired by US agency Razorfish earlier this year, has bought out new media creative shop Sunbather for an undisclosed sum.

Mike Bennett, managing director and creative director of Sunbather, says growing consolidation in the sector prompted the company to look for a buyer. Sunbather, founded in 1995 under independent ownership and profitable for the past two years, counts Shell, the BBC, Microsoft, and BT among its clients.

According to Bennett: “The business is continuing to consolidate, and to anticipate the demands of clients we felt we had to step up a gear in what we offering them.”

Mike Beeston, managing director of CHBi Razorship, says Sunbather’s particular strength in the area – developing TV-based Web systems – would complement his agency’s existing skills.

“They put us in a position where we will be able to take advantage of a massive growth in that area. There’s little appetite for TV-based Web services at the moment. But that will change,” says Beeston.

The 12-strong agency expects to be absorbed into CHBi Razorship by Christmas, following the move by the agency from its existing premises near London Bridge to larger premises at Smithfield.

The merged operation plans to make the move coincide with the rebranding of the agency under the Razorfish banner.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here