CIA Medianetwork axes six directors in UK purge

CIA Medianetwork UK has made about 30 redundancies, including six directors, and is to restructure its UK business following a sequence of heavyweight account losses.

The losses include the 110m BT account, which was won by the Allmond Partnership in July this year.

Director Greg Grimmer, media director Richard Britton and press director Jackie Almeida have all lost their jobs . Other casualties include Edward Lloyd Barnes, director of CIA subsidiary IDK, and associate directors at The Negotiation Centre, Paul Sumner and Simon Poole.

As part of the restructure, the agency’s TV airtime buying arm, The Negotiation Centre, will be merged into CIA Medianetwork.

The move has been widely criticised by industry observers who say the company is effectively axing its next generation of management. But chairman and acting chief executive Mainardo de Nardis dismisses the criticism: “We have a number of directors and they are all upcoming stars of the future.”

CIA is thought to employ about 200 people in its London office. The number of redundancies has been reported as about 30 people, but de Nardis says the figure is much lower and that some people had decided to leave already.

The news follows the effective demotion of former chief executive Mike Elms, who will now focus on developing international client relationships, as revealed exclusively last week (MW October 15).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here