The Diary concedes that sexy models are a better advertisement for denim than some frizzy-haired Top Gear presenter who favours a pair of tight jeans coupled with scuffed cowboy boots. But fancy Falmer’s administrators citing the “Jeremy Clarkson effect” as a reason for the jeans maker’s downfall.
This was the unkindest cut of all, as the Diary knows for a fact that Mr and Mrs Clarkson are friends of Falmer chief executive Chris Howell.
In a conversation with Mrs Clarkson, the Diary was informed that when the “Jeremy Clarkson effect” was first identified, the generous presenter asked Howell if he wanted him to cease wearing blue denim.
We have since discovered that Clarkson has a penchant for Lee Cooper jeans – so watch out Lee Cooper.
News Analysis, page 21