HHCL & Partners is poised to win Bass’ 2m O’Neills account. The company says it has decided to hire HHCL but has yet to announce the appointment officially.

Publicis has acquired the Wet Desert agency in Malaysia and the Headstart agency in Pakistan.

Ogilvy & Mather has created a 90-second cinema ad for the National Missing Person Helpline, breaking on October 21.

McCann-Erickson Windsor next week launches a pan-European corporate alliance press campaign for Hitachi. The push aims to build awareness of the company as a supplier to leading names such as Mondex and BT.

Saatchi & Saatchi has won the task of publicising the work of the European Space Agency. The brief is to be shared with its sister PR agency The Rowland Company…

…Saatchi has been appointed as the advertising partner for the State of the World Forum, an international body founded by former president of the USSR Mikhail Gorbachev.

Baron & Baron has been hired by Guerlain to create ads for its Samsara and Shalimar brands.

Guru, the Arc Group direct marketing operation, has promoted managing director Martin Smart to chief executive and account director Jake Collier to managing director.

OgilvyOne has created a direct response campaign to promote Royal Mail’s new ‘Mail Me’ icon. The scheme saves time for Internet users, who can click on the icon to request a mailing instead of filling out their address.

Coltas, the Glasgow-based agency, has retained the 2m Optical Express account.

Rapier has launched a national press, poster and postcard campaign for TV Licensing in student media.

Education & Youth, the specialist education agency, has retained the 500,000 Central Office of Information army education business following a three-way pitch.

Designate, the Brighton-based agency, has developed a campaign for ‘Yellow Helmet Week’, which aims to highlight the work of the Fire Services National Benevolent Fund.

Stannah, the stairlift company, has appointed OspreyRMA to handle its Power Chair account worth about 300,000.

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