Advertising availability on TF2 and TF3, France’s state-owned terrestrial TV channels, is to be reduced to an average five minutes per hour, from a current level of 12 minutes. The reduction is part of a reform announced by the French government and is equivalent to a reduction of about Ffr2bn (213m) in revenues.
Alitalia has teamed up with 20th Century Fox for its latest domestic campaign. TV ads feature passengers on the Titanic, asking: ‘Ma perchÃ© non abbiamo preso l’aereo?’ (Why didn’t we take the plane?). About lira 4.5bn (1.6m) will back the campaign during October and November.
J Walter Thompson in Frankfurt has recruited Enzo Scaramella, previously in charge of advertising at Fiat Germany. Scaramella, who has previous experience at Leo Burnett, will take on a European trade marketing role at JWT.
Caprabo and Ahold are studying the break up of their Store 2000 joint venture in Spain. Ahold, the Dutch conglomerate, had been seeking to use Store 2000, which operates 47 supermarkets, as a means of establishing a presence in Spain, but is now examining other options.
Delhaize, the Belgian retailer, has suspended its co-operation with Citibank. Under the scheme, which has been tested since March under the title Delhaize Plus Rekening, Delhaize customers enjoyed payment and credit facilities when using their Delhaize Plus storecard.
Schnitzelhaus, the Austrian fast food chain, has announced plans to expand into Germany. Schnitzelhaus operates 40 outlets in Austria, to which a further five will be added during 1999.
Seagram has handed Grey Paris global responsibility for communications in support of its Mumm champagne brand in the run-up to the millennium. The award covers print, TV and public relations work.
Marktest Audimetria has introduced a panel-based ratings measurement system in Portugal, to compete with AGB. The service, Audipanel, which is based on figures from 850 households, allows for per-second measurement and separate monitoring of terrestrial and cable TV.
Haribo, famous for its jelly bears, has set up a production line at its factory in Cornell del Terri, Spain, to manufacture kosher confectionery. The manufacturing process has been officially approved by rabbinical authorities.