The media’s obsessive interest in new sponsors of the Millennium Dome has tailed off now, but not so very long ago, things were different…
The Diary’s source in the Dome’s press office tells of the heyday when one very keen reporter on a national newspaper thought he had got the scoop of the week.
He phoned the New Millennium Experience Company as proud as punch with his “insider information” that TCP was going to be a Dome sponsor.
The confident press officer laughed and informed the keen reporter that no, TCP are in fact the initials for Marks & Spencer’s Dome sponsorship programme, The Children’s Promise.
The Children’s Promise aims to distribute the UK wages earned in the last hour of this millennium to a series of children’s charities. For more information call: 0870 6071999