Greenpeace and Iceland take lead in eco-friendly fridges

Greenpeace is putting its logo on a new range of fridges and freezers to be sold at Iceland Frozen Foods outlets – the first time the environmental group has been involved in product endorsement.

Iceland is using the launch of the eco-friendly Kyoto range as a call for the refrigeration industry to follow its lead and produce eco-friendly products at affordable prices.

The products run on naturally-occurring gas rather than CFCs which destroy the ozone layer, or HFCs, which cause climate change.

Iceland chairman and chief executive Malcolm Walker, a Greenpeace member for many years, says: “The Iceland Kyoto products sell at the same prices as conventional appliances and are significantly cheaper than other eco-friendly appliances, making care for the environment affordable for everyone.”

Walker is well-known for his “green” principles, having taken a vigorous stand against genetically-engineered food. The chain has so far resisted sourcing genetically modified products for its own-label range.

Two fridges and four freezers will go on sale at 415 of Iceland’s 770 stores. The range costs upwards of 139, which the retailer says is almost 100 cheaper than rival eco-friendly fridges. Another freezer and two fridge-freezers are to be added by the end of November.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here