The Royal Bank of Scotland has consolidated the 5m advertising account for its credit cards into WWAV Rapp Collins Scotland.
The account was split between WWAV Rapp – which launched the bank’s Au card – and Edinburgh agency Faulds which held the Mastercard account. Faulds still holds the bank’s generic and current account business. The incumbents pitched alongside Craik Jones and Osprey.
RBS Cards marketing director Tim Lewis says: “The task was to find three things in one place – a detailed knowledge of direct marketing; high creative standards and very solid planning credentials.”
WWAV Scotland managing director Chris Gordon says: “The credit card market has become fiercely competitive but we are confident we can deliver where it matters most – the client’s bottom line.”
WWAV Rapp’s new work is due to break early next year. Its brief includes the design and launch of any new cards and activity across all media channels.
The pitch sparked speculation that the RBS intends to increase the market share of its credit card business and move it into the major league throughout the UK.