Brief

The Open Agency, formerly McBains, has created a new TV advertising campaign for the Hazlewood Foods Gary Rhodes frozen ready meal range ‘Rhodes to Home’. The new campaign breaks on November 2 following the agency’s appoint ment in July. It supports the addition of nine new products to the range and features the celebrity chef Rhodes creating the dishes and focuses on the fact that they are frozen meals. The commercial will run during peaktime drama and lifestyle programmes including Coronation Street and Inspector Morse. Hazlewood Foods is recruiting a marketing director to develop its frozen meal products.

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