Cadbury’s advertising agency EURO RSCG Wnek Gosper spent three days searching for volunteers to take part in the latest TV ad for its Roses chocolate assortment. More than 30 people, including a waiter, two teenage sisters, a group of bikers and a Brighton swimming club, sing their own rendition of the brand’s ‘Thank you very much’ jingle for the ad, which will be screened from November 2 in a 2.5m pre-Christmas campaign. Louise Benson, senior product manager at Cadbury, says: ‘We wanted to create a campaign which captures the genuine gratitude both givers and receivers feel when they say thank you with a box of Roses chocolates.’

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