Brief

Cadbury’s advertising agency EURO RSCG Wnek Gosper spent three days searching for volunteers to take part in the latest TV ad for its Roses chocolate assortment. More than 30 people, including a waiter, two teenage sisters, a group of bikers and a Brighton swimming club, sing their own rendition of the brand’s ‘Thank you very much’ jingle for the ad, which will be screened from November 2 in a 2.5m pre-Christmas campaign. Louise Benson, senior product manager at Cadbury, says: ‘We wanted to create a campaign which captures the genuine gratitude both givers and receivers feel when they say thank you with a box of Roses chocolates.’

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