Digests

Rover is understood to be on the brink of appointing a new marketing director for the UK. The company said it was unable to announce the appointment, citing procedural difficulties.

PepsiCo is reported to be scrapping Pepsi-Cola brand’s long-running ‘Generation Next’ theme.

Nokia has appointed former international marketing communications project manager Frances Woods as director of sales and marketing for the UK and Ireland. She will be responsible for the launch of Nokia’s digital set-top boxes in the UK.

Computer games publisher and distributor Interplay has appointed Sean Brennan, the former deputy managing director Europe for Virgin Interactive Entertainment (VIE) as its European managing director.

Consumer electronics manufacturer Sharp is spending 1m on outdoor and cinema advertising for its range of digital products as well as its miniature music disc MiniDisk in the run-up to Christmas.

The Department of Trade & Industry is highlighting the dangers of leaving children unsupervised with sparklers in this year’s firework safety press campaign, through Ogilvy & Mather, which runs in women’s press this week.

SeaFrance is launching a range of self-drive holidays and short breaks, which will be called SeaFrance European Life.

Clarks Shoes is to test a card-based rewards scheme called Solemates, which has been developed in conjunction with Tequila London.

SmithKline Beecham is running a nationwide sampling campaign for its Macleans Mouth Guard through Domino’s Pizza chain.

Gerber Foods Soft Drinks has appointed two new trade marketing managers, Jane Light and Amy Neville-Eliot, both of whom come from Matthew Clark.

Intel Corporation, the computer chip manufacturer, has made a donation to the Science Museum in London to help fund the digital technology gallery which will form part of the Wellcome Wing.

Suzuki is launching a poster campaign in the UK for its new Baleno Saloon. The campaign was created by Nexus Advertising Marketing.

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