Word has it that British motor shows have been toning down the glamour – which is a polite way of saying they’re featuring more cars and fewer half-naked women. Clearly someone forgot to tell this to some companies exhibiting at the Birmingham Motor Show last week.
The Diary spent several minutes grappling with the astonishing subtlety of one stand. It featured a team of well-endowed young women clothed in implausibly tight T-shirts emblazoned with the word Hooters.
However, it was Ford which inadvertently took the sex and cars theme the furthest. The company set up Internet points at its stand so visitors could look up information on its new Focus. Only one cheeky punter decided to have a peek at an altogether different model and called up a porn site. It remained on display until a bemused member of the press pointed it out to Ford staff.