Mondex unveils ‘all-in-one’ card

Mondex International this week launches an all-in-one loyalty “smart” card system which allows retailers to combine a loyalty points scheme, credit or debit card, electronic cash and customer details on one card.

Mondex, a subsidiary of MasterCard, claims the smart card Interactive Loyalty software heralds the “next generation” of customer loyalty schemes.

The system allows loyalty schemes to be jointly operated by groups of retailers. Alternatively several separate programmes can be held on one card. Different loyalty programmes could be linked on a co-branded card.

The scheme uses microchip technology which exposes cardholders to targeting with personalised promotions drawn from buying habit details stored on the card instead of a remote database. Points can be redeemed instantly.

New schemes can be added to smart cards already in circulation and programme upgrades can be added without having to reissue cards.

Iain Cox, Mondex new products and ventures senior manager, says one client has signed up prior to launch and two more are due to sign before Christmas, but he refuses to name them.

Cox adds: “I can see companies with lots of brands, such as Whitbread, using this solution as a means to link the different brands.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here