Staff exits force Whitbread rejig

Whitbread Beer Company has begun reorganising its marketing department following the loss of two key managers.

Tracey Darwen, marketing controller for Stella Artois, Whitbread’s best performing brand, is leaving to join media buying agency Motive Communications as head of development. This follows the recent decision by John Derkach, marketing director for Whitbread Beer, to move to the leisure and brewing giant’s Beefeater chain as managing director.

A successor for Derkach has not been announced, but Darwen is to be replaced by Stuart MacFarlane, who will move from his current position as marketing manager of Boddingtons. Kathyrn McNamara will succeed him at Boddingtons following the launch of new vodka and fruit drink Source. Eleanor Hughes will take on the role of marketing manager for Source and Volsk. Graeme Mitchell responsible for Samuel Adams Boston Lager, will add Hoegaarden to his responsibilities.

Phil Rumbol and Matthew King will remain as marketing managers for Heineken and Labatt’s respectively.

Miles Templeman, managing director of Whitbread Beer Company, comments: “These changes provide important development opportunities for members of the team and I have every confidence that these appointments will help us to successfully market and develop our portfolio of brands.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here