The Daily Star is to lay off about 46 editorial staff and change its editor in an attempt to restore its economic viability. The newspaper which employs 151 editorial staff made an announcement to employees yesterday that consultations with the unions on job losses are to begin immediately. Express Newspapers, which owns the paper, has […]
Leo Burnett and MediaVest’s joint pitch for the 170m Procter & Gamble UK media business has paid off with the two agencies scooping the bulk of the business.
Falmer Jeans, the only jeans company to manufacture its jeans in the UK, has gone into administration. A court order went through yesterday (Tuesday) afternoon. Peter Lawrence of Moore Stephens Booth White is managing the administration. Bill Hiscocks, investment director at venture capitalist 3i, which has a large stake in Falmer, says: “It’s the result […]
This column is nothing if not foolhardy, which is why this week you find me pulling my upturned colander down over my ears, seizing my trusty wooden sword and sallying forth into the most dangerous minefield known to man. It’s curiosity that got me into this hole. I have often wondered – sometimes on this […]
Market research agencies are having to come to terms with significant changes in the way they do business. As clients consolidate, forming larger international groups, they are increasingly demanding that their suppliers are able to service them in all the countries in which they operate. While this process has impacted every company which has a […]
The developers of Barclays Bank’s recently launched brand b2 exacted a swift and immediate punishment from members of the project group who took their eyes off the target market during brainstorming sessions. They put a swear box on the table. Anyone who became too obscure or attempted to blind with science or confuse with calculations […]
Does your company have an address management strategy? Few do, but the reality is that failing to ensure addresses are captured accurately and refreshed regularly could be costing you money. As businesses orientate themselves increasingly around the customer, it is the postcode that is becoming the unique reference point for all individual data. Get it […]
Sara Lee desserts will return to TV after a five-year break with an eight- week campaign by Banks Hoggins O’Shea. The ads use a temptation theme and aim to build on the sense of indulgence created by eating Sara Lee desserts. TV commercials use the strapline ‘No one needs Sara Lee’. BHO planning director John […]
Duncan Edwards, former director of corporate business development at The National Magazine Company, has been appointed to the new position of deputy managing director and is tipped to be the likely successor to managing director Terry Mansfield. The promotion is not without controversy – Simon Kippen, publishing director for Good Housekeeping, had been tipped by […]
Marks & Spencer and the New Millennium Experience Company are launching an ad campaign to attract donations to Children’s Promise, the charity scheme at the core of M&S’ Millennium Dome sponsorship.
Government plans to set up a “super consumer council” to handle complaints about gas and electricity companies have been slammed by a top consumer watchdog. Yvonne Constance, who heads the Electricity Consumers’ Committees, funded by electricity regulator Offer, says the plans will “lead to the loss of an independent consumer voice in the regions” around […]
Financial services marketers could learn a lot from the Marx Brothers. In one scene from A Night at the Opera Groucho tries to get Chico to sign a contract written in high legalese. He objects to every clause, tearing each one up until the only thing Groucho has left is the Sanity Clause. “Don’t-a be […]
When Sainsbury’s first announced its plan to offer own-label products through village corner shops, it was quick to deny any intention to extend the scheme elsewhere. But after being pressed repeatedly by the British Brands Group’s John Noble at Marketing Week’s recent conference on own label, David McNair, director of brand marketing at Sainsbury Supermarkets […]
Leo Burnett has won Procter & Gamble’s centralised 165m TV media buying account and its 5m outdoor advertising business after pitching jointly with prospective merger partner MediaVest.
Mike Elms, chief executive of CIA Medianetwork UK, is understood to have been stripped of his role as a result of recent business losses. Elms has been moved sideways to an undisclosed role in charge of international clients. He is a director of the publicly quoted Tempus holding company, formerly CIA Group. The agency is […]