Your Special Report on product licensing, “Test of character” (MW September 10), made excellent reading but missed out one important organisation. MCPS (The Mechanical-Copyright Protection Society) is the UK rights organisation which clears the use of music, on behalf of its UK copyright holder members, on a whole range of retail and non-retail products, where […]
If it comes to a choice between the Bahamas or Birmingham, most companies would prefer the more glamorous overseas option as a conference venue. However, the reasons why companies choose to hold conferences outside the UK are far more complex than the exotic and expensive tastes of senior management. Event organisers are discovering that companies […]
Lipovitan B3, the Japanese energy drink, is to review its advertising account.
Asia’s problems are giving a new meaning to the phrase “cash-less” society. Not only do consumers have less to spend, a rising number have nothing to spend at all. And banks, from Tokyo to Bangkok, are in no position to provide credit to individuals with an uncertain economic future. What then might be the future […]
Sportswear company Le Coq Sportif has decided not to renew its 1.5m sponsorship deal with WBC heavyweight champion Lennox Lewis. A spokesman on behalf of Lewis’ management company Pannix says: “The deal ended amicably. We are talking to other companies and we expect to have another company in place shortly.” Lewis is one of the […]
French telecoms company Alcatel is launching a 20m global advertising campaign in its first consumer branding push. The campaign for Alcatel’s “One Touch” mobile phone range breaks this week. The UK campaign incorporates TV, cinema, national press and London taxi cab advertising. Alcatel is better known as a telecoms manufacturer but now wants to push […]
Thistle Hotels has appointed Tony Dangerfield to the new post of sales and marketing director for its 60 UK hotels. Dangerfield joins at the beginning of December from Hilton International in the Americas, where he was vice-president of sales and marketing. He has worked for the company since 1985. He will report to chief operating […]
Mid-market newspapers have failed to secure 25m in advertising revenue because of a lack of premium-priced colour pages, according to research from The Billett Consultancy’s new press auditing service. Analysis from the relaunched service, called Billett’s Press Tracker, argues the Daily Mail and Express have failed to win as much advertising as they might have […]
Bass Beers Worldwide is centralising the multi-million pound marketing of all its international drinks brands into the UK and will create an agency roster for the first time. The move affects Caffrey’s, Hooper’s Hooch, Bass Ale, Tennents and Staropramen in over 79 countries. It does not have an impact on any of the UK advertising […]
There was a time, not so long ago, when goodwill was a dirty word.
Paul Smith, the upmarket fashion designer, is believed to be talking to advertising agencies and media planners about a possible international advertising campaign. The company uses Aboud Sodano to create its advertising, and Red Media handles its buying. A spokeswoman for the company denies Paul Smith is looking for an agency, but says it has […]
A decline in tourism has left the home of Disneyland, Hollywood and the Big Apple $57bn (36bn) poorer and with 230,000 fewer jobs than it had five years ago, according to the US National Tourism Organisation. Uncle Sam may be the home of marketing, but the US as a tourist destination is losing international market […]
David Thatcher, customer marketing director at BSkyB responsible for “transition” – the conversion of analogue TV subscribers to digital – is leaving to join a publisher. Thatcher leaves at Christmas, three months after Thursday’s launch of Sky Digital, to join International Masters Publishers as new business development director. He will be responsible for identifying new […]
Air Miles Travel Promotions, owner of the Air Miles incentive currency, is launching its own branded credit card. Air Miles provides the incentive currency for a range of other credit card and loyalty schemes, including NatWest, Sainsbury’s, Vodafone, Shell and British Airways. But this will be the first time Air Miles will go direct to […]
Always keen to tap into youth culture, those crazy disco kids at Ericsson have devised a cunning plan. One: team up with trendy Muzik magazine. Two: sponsor the title’s “so hip it hurts” annual Dance Awards. Three: get on first name terms with superstar DJ Pete Tong and queen of youth culture ZoëBall. Four: claim […]