We all know how much Margaret Thatcher relied on the advertising skills of the Saatchis and the PR talents of Tim Bell. And now New Labour uses research to provide its focus. In the face of the recession, shouldn’t the sales promotion community rise up for its turn to help the body politic. After all, […]
Welcome to a multichannel world of confusion. If you are a marketer, then you probably realise by now that digital TV is the only real future for mass marketing. Increase targeting. Sell products over the TV. Death to the Internet! Death to the Internet? Hang on – I thought we’d only just fallen in love […]
With new markets such as telecoms and IT, field marketing has moved some distance from its packaged goods merchandising roots. As the new demands of different disciplines make their mark, will this spell the end of traditional ways of operating? Gary MacManus, managing director of Aspen Field Marketing, sums up field marketers changing role. “At […]
One good thing about the economy at the moment is that it gives retailers plenty of opportunity to focus on what Christian ministers would have us believe are the true messages of Christmas. The priests I speak to tell me this is traditionally one of the more frustrating tasks of their ministry, as they find […]
Parents who think they are punishing their children by sending them to their rooms will have to think again – children love their bedrooms, and actually enjoy spending time there. And, according to new research from McCann Junior, McCann-Erickson’s dedicated children’s unit which launches this week, many parents would be surprised – and even horrified […]
The power of the press to play God with people’s lives has been drawn into sharp relief after an errant full-stop nearly wrecked the career of a leading ad man. An article in Marketing Week (October 8) about management changes at Ammirati Puris Lintas included the following erroneous statement: “Strategic development director Gerald Kreinczes becomes […]
Sara Lee sportswear company Champion UK is planning a marketing push for its Champion and Hanes brands. It is also seeking a marketing chief for Hanes and an advertising agency. Champion UK appointed Canadian managing director Fred Nykamp as UK vice president/general manager this week. Nykamp plans to “re-energise and reactivate” both brands in the […]
Fujitsu Computers is in talks with the petrol retailer Texaco to supply computers for sale in forecourt outlets. The computer manufacturer is working with Texaco on a trial to take place at the petrol retailer’s flagship branch in St Katherine’s Way, Wapping, in early December. The move is in line with Fujitsu’s strategy to find […]
Tunes, Mars Confectionery’s medicated sweets, is returning to television with a national campaign through Abbott Mead Vickers.BBDO. The campaign consists of three 20-second scenarios of people taking Tunes. A woman at the theatre takes one and is pleasantly surprised to find no queue in the normally crowded toilets during the interval – while her boyfriend […]
Coffee Republic has launched a new image for its expanding coffee bar chain after consulting between 30 and 40 major advertising, design and PR agencies. Design company Fitch was selected to “evolve” the identity of the new-look stores. The first of these opened in London’s West End last week, with 11 more planned for completion […]
Payne Stracey is understood to be completing its merger with sister Omnicom agency Tequila London this week, to create a top direct marketing and sales promotion agency with a billings equivalent of 96m. It is thought that Payne Stracey managing director Ben Stephens will take the top job in the merged agency, though he refused […]
CIA Medianetwork has emerged as the secret ally of Bozell Worldwide as it squares up against Omnicom-owned PentaCom and GMFO for the media business of newly merged DaimlerChrysler. It is understood that no formal pitch has so far taken place, but presentations from all sides were made last week in New York. It is increasingly […]
BJK&E Media has won the estimated 7m media account for the Coors beer brands in the UK and Europe. The business includes media planning and buying for the premium lager Coors Extra Gold and any new product development. Foote Cone & Belding handles creat ive advertising. Both BJK&E and FCB are owned by True North […]
McCann-Erickson is launching a children’s research service this week, called McCann Junior. McCann Junior is a group of research products which are produced quarterly from a continuous programme of weekly interviews with children aged between five- and 11-years-old. It aims to provide an inside track on how children think, behave, what they want and how […]
Sony is launching an 8m pre-Christmas marketing push this week, with four new marketing campaigns for a range of different products. A new TV campaign for the WEGA flatscreen television shows a series of images depicting the history of TV. The ads will appear on terrestrial and satellite channels. Sony will also launch a press […]