Digests

Interbrew has unveiled plans to double sales of Stella Artois to ten million hectolitres globally over the next ten years. Amsteryard, a division of McCann-Erickson, has been appointed to handle advertising which will run initially in eastern Europe before being extended internationally.

Spanish consumer associations are calling for TV ads for Cointreau and Pia, a mixer drink containing 5 per cent alcohol, to be withdrawn because they constitute indirect advertising for Cointreau, which contains 20 per cent alcohol by volume.

Swiss retailer Migros has announced plans to open up to 50 “virtual” banking shops in its supermarkets, offering clients access to personal loans, mortgages and current account information. The company already operates 35 standalone banks, making it Switzerland’s tenth-biggest banker.

Auchan, the French hypermarket operator, is to diversify into travel services. Tours will be advertised in each of the company’s 119 outlets, inviting customers to book through a freephone number. Competitors Leclerc, Carrefour and Continent already offer similar services through dedicated outlets.

Osborne, the brandy maker, whose giant poster sites depicting a bull are a feature of the Spanish landscape, is to spend Pta.550m (2.4m) on a repositioning campaign. Devised by Lorente, the campaign uses the line “As somos” (The way we are).

Ahold has confirmed the sale of its stake in Store 2000, the supermarket joint venture in Spain, to partner Caprabo for Fl.70m (22.4m). Ahold will continue to seek opportunities to expand in Spain through takeovers.

Lands’ End, the mail-order clothing company, has been forbidden from advertising its unlimited money-back guarantee in Germany, following a decision by Saarbrcken’s highest court. The ruling, however, does not affect Lands’ End’s right to offer the guarantee in its terms of business.

Detergent makers, including Procter & Gamble, Henkel and Colgate Palmolive, have signed a joint initiative in France designed to reduce energy consumption and the possible adverse environmental impact of their products. The scheme will eventually be extended throughout Europe.

Danone has beaten off competition from United Biscuits to acquire Delicja, Poland’s leading biscuit brand which holds over 30 per cent of the market. The deal confirms Danone’s leadership of the Polish biscuit market.

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