BT has been criticised by the National Consumer Council over its latest scheme for targeting teenagers, which gives sixth-formers BT-branded ring binders. BT plans to advertise its “EasyReach” pagers on folders supplied free to pupils in sixth forms and colleges with the permission of their headteacher. But a spokeswoman for the National Consumer Council says […]
Sega Europe is hunting an advertising agency for the $100m (63m) pan-European launch of its new Dreamcast computer game console. The move comes as Sega appoints a new chief executive officer – former president and ceo of EMI Records Jean François Cécillon. Sega hopes the console, which launches this weekend in Japan, will lead the […]
The row over ITV’s promotions for digital terrestrial television has spread to poster and print advertising for ONdigital in the increasingly bitter marketing war between rival digital broadcasters. A complaint from BSkyB about a launch ad for ONdigital, the digital terrestrial service jointly owned by Carlton and Granada, is being investigated by the Advertising Standards […]
Bupa, the private healthcare insurer, is seeking separate creative, media and direct marketing agencies for its 4.5m account after splitting with full-service incumbent Ogilvy & Mather. The move ends Bupa’s six-year relationship with O&M, which provided an integrated service with MindShare buying media and OgilvyOne handling direct marketing. A spokeswoman says management changes have led […]
Alan Mitchell says in his article “Why intimacy is vital to customer relationships” (MW November 12), that only now is the technology emerging to help turn the one-to-one marketing vision into reality for mass-marketers. He (and many marketers in both retail and manufacturing organisations) would probably be interested to know that it is already passed […]
Cable players are busy developing their plans for digital TV, and the fact that nobody else is paying much attention says much about the continual poor performance that has dogged this industry since its inception 20 years ago. The industry will have to shout to be heard as it enters the digital revolution next year. […]
Cross-channel train operator Eurotunnel is looking for a media buying agency to handle its 8m account across the UK, France, Belgium, Germany and Holland. Eurotunnel’s media buying has been handled by Carat in the UK for the past three years and the agency’s contract runs out at the end of March. In other European markets, […]
Thinking up a trendy new name for a company is notoriously difficult, as the folks at the newly christened Joshua have no doubt found out. The Grey-owned below-the line agency opted for the name of a precious new born child, which it claims mirrors the new company’s status. The agency thought up the title itself […]
Poster contractors Mills & Allen and Sky Sites have been put up for sale by their French owner Havas after a year of speculation.
In the days when banks treated your money as if it was their own, the idea that a branch could be considered a retail outlet would have been ridiculous. Nowadays, you will be hard pressed to find a financial institution which is not treating its network in the same way that grocery multiples treat their […]
Tunes, Mars Confectionery’s medicated sweets, is returning to television with a national campaign through Abbott Mead Vickers.BBDO. The campaign consists of three 20-second scenarios of people taking Tunes. A woman at the theatre takes one and is pleasantly surprised to find no queue in the normally crowded toilets during the interval – while her boyfriend […]
DHL International, the international air express carrier, has appointed former Somerfield and Safeway marketing director David Coles as its UK managing director. Coles will take over from Nick Butcher from January 1, but has joined the company this week to begin a month’s induction programme. Butcher becomes regional director with responsibility for central and Eastern […]
The old guard at ITN are inconsolable at the loss of News at Ten – though it’s worth observing that many of their younger colleagues wonder what all the fuss is about. But the rest of us ought to look on the bright side – in one respect at least, it’s good news. The Independent […]
Bass Beers Worldwide is launching Bass Ale on television in the US for the first time, with an estimated $5m (3m) campaign. The move, which comes two months after the launch of Caffrey’s Irish Ale in the US, represents the growing importance of international markets for Bass. The new campaign – organised through the Guinness […]
The perennial difficulty with choosing furniture is that it cannot be viewed in the environment for which it is intended. World of Leather addressed this challenge and devised a display unit that allows customers to visualise sofas against a variety of different backgrounds. Steve Burke, marketing executive for World of Leather, says the system, called […]