In June, a man walked into an Internet café in London and asked to speak to the manager. Although he had never used a computer before, he had read in The Times that he could save 200 on the cost of flights to Barcelona for his family if he boo
BBC Online has restated its claim to be the UK’s most visited Website, after unveiling audited traffic figures of 46.8 million page impressions across its sites in October. The claim comes despite industry estimates which put traffic on Yahoo!’s UK and Ireland site well ahead of this headline figure. But Yahoo! has yet to publish […]
We all know how much Margaret Thatcher relied on the advertising skills of the Saatchis and the PR talents of Tim Bell. And now New Labour uses research to provide its focus. In the face of the recession, shouldn’t the sales promotion community rise up for its turn to help the body politic. After all, […]
Bass Brewers launches a more masculine and adult Hooper’s Hooch on television next week with an ad featuring a urinal. The 6m campaign by EURO RSCG Wnek Gosper aims to reposition the Hooch brand after a year in which the bottom has dropped out of alcopop sales. Two TV executions are to run nationally, supported […]
Welcome to a multichannel world of confusion. If you are a marketer, then you probably realise by now that digital TV is the only real future for mass marketing. Increase targeting. Sell products over the TV. Death to the Internet! Death to the Internet? Hang on – I thought we’d only just fallen in love […]
Iain Murray’s recent article about summer holiday insurance “Will we dive for cover?” (MW November 19) sheds a little sunshine on the use of weather cover to add value to promotions and marketing. PIMS, the insurance broker, has pioneered the harnessing of weather to maximise sales, for example, by analysing weather patterns which trigger sales, […]
With new markets such as telecoms and IT, field marketing has moved some distance from its packaged goods merchandising roots. As the new demands of different disciplines make their mark, will this spell the end of traditional ways of operating? Gary MacManus, managing director of Aspen Field Marketing, sums up field marketers changing role. “At […]
One good thing about the economy at the moment is that it gives retailers plenty of opportunity to focus on what Christian ministers would have us believe are the true messages of Christmas. The priests I speak to tell me this is traditionally one of the more frustrating tasks of their ministry, as they find […]
It is ten years since Marketing Week first ran its annual Agency Reputations Survey, and since then J Walter Thompson has topped the league of best agencies eight times. It takes the top spot again in this year’s survey for the fourth consecutive year. It has been a decade of profound change in the advertising […]
Once established as a top ten advertising agency in the UK, it’s hard to put a foot wrong with clients. That’s one of the key messages to emerge from the latest Marketing Week Advertising Agency Reputations survey, now in its tenth year. True, the order has changed radically, but the majority of names which populated […]
Coffee Republic has launched a new image for its expanding coffee bar chain after consulting between 30 and 40 major advertising, design and PR agencies. Design company Fitch was selected to “evolve” the identity of the new-look stores. The first of these opened in London’s West End last week, with 11 more planned for completion […]
Fujitsu Computers is in talks with the petrol retailer Texaco to supply computers for sale in forecourt outlets. The computer manufacturer is working with Texaco on a trial to take place at the petrol retailer’s flagship branch in St Katherine’s Way, Wapping, in early December. The move is in line with Fujitsu’s strategy to find […]
Sara Lee sportswear company Champion UK is planning a marketing push for its Champion and Hanes brands. It is also seeking a marketing chief for Hanes and an advertising agency. Champion UK appointed Canadian managing director Fred Nykamp as UK vice president/general manager this week. Nykamp plans to “re-energise and reactivate” both brands in the […]
Parents who think they are punishing their children by sending them to their rooms will have to think again – children love their bedrooms, and actually enjoy spending time there. And, according to new research from McCann Junior, McCann-Erickson’s dedicated children’s unit which launches this week, many parents would be surprised – and even horrified […]
Boots the Chemist is using pop group Wham’s number-one hit ‘Last Christmas’ as the musical backing for this year’s Christmas campaign created by J Walter Thompson. The ads continue the ‘Love Boots’ theme, which is based on a series of women’s thoughts. One ad highlights the chain’s discounted fragrances for Christmas, one its Christmas Gift […]