20th Century Fox seeks video boss

Twentieth Century Fox UK Home Entertainment is looking for a marketing director to handle the promotion of its video business.

The move follows the promotion of Gary Ferguson, who last held the post, to senior vice-president of UK Home Entertainment.

The new post-holder will report to Mary Daily, who is the European vice-president for marketing in the Home Entertainment division. Daily is understood to be seeking an outside candidate for the post.

Daily is known for turning the promotion of video releases into events in their own right. When the video of The Full Monty was released, Daily organised groups of male strippers to perform on TV stations and in retail outlets across Europe.

Fox Entertainment Group, which is owned by international media company The News Corporation, has had a buoyant year, with film and video releases such as The Full Monty, There’s Something About Mary, and Titanic.

Titanic has so far turned in profits of 1.2bn, making it the most profitable film of all time. Its video sales are expected to exceed 40m worldwide by Christmas, which will make it the highest selling video to date, beating Disney’s The Lion King.

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