3m Simply Kitchens to MediaCom

Newly-merged agency MediaCom/TMBG has won the media buying account for fitted kitchen manufacturer Simply Kitchens.

The 3m account was won in a pitch against Carat Manchester and covers national and local press as well as radio. However, the majority of the media spend is weighted in the South of England.

MediaCom/TMBG deputy chairman Bill Jones says: “We won because we demonstrated we could buy media competitively both locally and nationally.”

Nick Porter, Simply Kitchens buying and marketing manager, says: “MediaCom was professional and flexible in servicing our needs.”

Simply Kitchens is a new company and is based in Bedford. It was founded this spring by Jack Matthews, who also set up the Hygena range of fitted kitchens, which was eventually sold on to MFI.

Simply Kitchens has formed an alliance with furniture goods store Harveys, also a MediaCom/TMBG client.

The kitchen manufacturer has concessions in 13 of Harveys 350 stores nationwide. Next year, Simply Kitchens aims to expand the number of these concessions at the rate of four a week. If this expansion is carried out, media spend is expected to rise to 5m.

MediaCom has a solid portfolio of retail accounts, including Carpetright and Kingsbury, part of the Wade group of furniture stores.

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