Brief

Babyliss, the hairdryer brand owned by Conair Corporation, launches the company’s first television adver-tising campaign next week through agency Bean Andrews Norways Cramphorn. The 20-second com-mercial for the Babyliss Rapide Style & Dry styler features two girls with wet hair competing to be ready for a night out. The one using the Rapide finishes first and dances on the bed, while the other struggles to style her hair with an old-fashioned styler. The voiceover, by DJ and youth TV presenter Jayne Middlemiss, explains ‘Babyliss girls always finish first’. The ad finishes with the endline ‘Rapide. High speed styling and drying’.

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