Brief

Yellow Pages is launching a 5m national TV campaign featuring everyday situations where the BT-owned directory can be of help. One ad shows a young man finding the number for a cleaner for his flat which is so messy a neighbour thinks it has been burgled. The other shows a wife calling a mobile stereo fitter to help her bungling husband fit a new car radio. The ads are through Abbott Mead Vickers. BBDO, which is about to be bought by US marketing services company Omnicom. Graham Brown, AMV vice-chairman, says: “This is more about use than awareness-building. It is more contemporary.”

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