Carat loses 10m Williams mail order brief

Mail order giant JD Williams has appointed Media Business North and a new company set up by Media-Vest Manchester to handle its 10m media buying accounts.

The Manchester-based clothing mail order company held a three-way pitch for the account after deciding to part company with Carat Manchester (MW November 5). Carat Manchester had worked on the business for more than five years.

MediaVest Manchester is to set up an offshoot called Mediavision to handle its share of the JD Williams business in order to avoid conflict with its Littlewoods mail order business.

The agency already has a Scottish office which trades under the name of Mediavision.

It is understood JD Williams will use one of the two successful agencies to handle the Fashion World and Classic Combination mail order accounts and the other to work on JD Williams Catalogue, Ambrose Wilson Catalogue and Oxendales Mail Order accounts.

JD Williams operates a large off-the-page business and is part of the N Brown Group, which claims it is the largest direct catalogue company in the UK.

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