Daily Record briefs four for 2m pitch

The Daily Record newspaper has called a pitch for its 2m creative advertising account.

Scottish agencies Coltas, 1576 and Frame Cunningham Holden Edy have all been invited to pitch alongside the incumbent Faulds Advertising.

The move follows the appointment of Martin Clarke as editor in March and a subsequent repositioning of the Mirror Group-owned newspaper.

Steve McLaughlin, circulation and marketing director of the Daily Record and Sunday Mail, says: “The successful agency will have to produce a campaign that will be used to encourage readers to sample the newspaper.”

Since Clarke’s appointment, The Daily Record has attempted to offer its readers more in-depth coverage. In August the newspaper also launched a new Saturday magazine.

The Daily Record outsells the Scottish editions of The Sun and The Mirror put together. It had an average net circulation of 675,065 for the period May to October, down 2.45 per cent year on year. The Scottish editions of The Sun and The Mirror are understood to have circulations of about 375,000 and 90,000 respectively.

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