Bell’s Whisky’s new 2m TV campaign through Court Burkitt breaks this week. The campaign, asks ‘What have you been doing while Bell’s has been maturing?’ and shows a montage of images of experiences enjoyed by the brand’s target customers, males aged 25-35. The 60-second execution, which concludes with ‘Eight years. Well spent’, will be followed by four individual ten-second executions. The campaign is the first for Bell’s since it became part of drinks giant Diageo. UDV, the Diageo subsidiary of which Bell’s is a part, plans to spend 20m on marketing support over the pre-Christmas period.