Daily Record briefs four for 2m pitch

Bell’s Whisky’s new 2m TV campaign through Court Burkitt breaks this week. The campaign, asks ‘What have you been doing while Bell’s has been maturing?’ and shows a montage of images of experiences enjoyed by the brand’s target customers, males aged 25-35. The 60-second execution, which concludes with ‘Eight years. Well spent’, will be followed by four individual ten-second executions. The campaign is the first for Bell’s since it became part of drinks giant Diageo. UDV, the Diageo subsidiary of which Bell’s is a part, plans to spend 20m on marketing support over the pre-Christmas period.