DVD body hit as Heller joins Warner Vision

Simon Heller, former marketing consultant for the Digital Video Disc (DVD) committee, has been appointed marketing director of Warner Vision, the video arm of Warner Music.

Heller, who replaces Sandra Cuckow, was formerly an advisor to the committee backing the launch of DVD. It is now looking for a replacement.

Heller says: “I will be on the committee representing Warner Vision during the launch of DVD. And I’ll be overseeing the launch of new products from the Warner Vision stable in the New Year.”

Warner Vision has just launched the video of cult cartoon series South Park. Other brands in its portfolio include Viva Las Vegas and the Coronation Street videos.

DVD committee members are considering a joint advertising initiative to create a mass market for the product and may be looking for an advertising agency in the New Year. Members include Warner Vision, Buena Vista, Columbia Tristar, MGM, Polygram, Sony, Philips, Panasonic and Toshiba.

Warner Vision has a marketing budget of 1.5m and uses a number of creative agencies on a project by project basis.

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