Saatchi’s theory misses the point

What nonsense is this I hear being reported from the lips of Lord Saatchi? (Iain Murray, MW November 26).

Surely marketing is and will always remain a transactional-based function responsible for the designated tangible and intangible interactions between internal and external customers. Surely marketing is about “selling” – the idea, the concept, the product, the service – creating that “win-win-feelgood factor”.

If marketing is thus to be championed by the “great untouched” then surely it remains up to the “walkers” among us to steer marketing into the next millennium – unless of course Peter Mandelson is interested?

Jayne-Louise Watkins

West Lothian

Scotland

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