Somerfield to sell cut-price electrical goods

Somerfield is the latest supermarket to venture into the electrical goods market, with the launch of cut-price deals on televisions and stereos.

The 330-strong chain joins Tesco, Sainsbury’s and Asda in the move towards non-food retailing.

Last month Tesco and Asda announced they would enter the home PC market with discount deals in the run-up to Christmas. Sainsbury’s has offered electrical goods through its Savacentre chain for some years.

But the Somerfield offer will worry electrical retailers, as it could signal a move by smaller grocers to take advantage of the higher margins offered in their electrical lines.

Somerfield spokesman Peter Williams said: “This follows the success of earlier trials, such as garden furniture in our largest stores, but we are taking this more seriously.

“We are taking advantage of opportunities in non-food sectors .”

The offer features four products: an Alba 14″ colour television for 89.99, a Bush television, also for 89.99, a Bush micro-stereo system at 59.99, and a Bush radio/cassette and CD for 39.99. All four items have been bought directly from manufacturers.

Cover story, page 6

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here