Walkers crisps has joined forces with News International in a huge promotion to deliver free books to schools in support of the National Year of Reading.
The scheme backed by David Blunkett Secretary of State for Education and Employment means that schools can collect more than one billion tokens which will appear in News International newspapers and on Walkers crisp and snack packets.
Batches of 100, 250 and 500 tokens can then be exchanged for different value books.
Martin Glenn, president of Walkers Snack Foods says: “Improving the nation’s literacy standards is something that everyone should get involved in – we are delighted to be supporting the Government’s National Year of Reading with this activity.”
The scheme even has the backing of former England football captain and face of Walkers Gary Lineker. He says: “Even if you want to be a footballer being able to read is vital.”
The Sun, The Times, Sunday Times, News of the World and Walkers products will all carry the tokens from January 1 through to the end of March.
More than 33,000 schools have been invited to get involved with the scheme and so far 16,000 have registered their interest.
Consumers can also collect tokens and send them to their nearest registered school.