Beattie to present end-of-year review show on Channel 4

TBWA GGT Simons Palmer creative director Trevor Beattie is to present his own TV show reviewing news highlights of the year. At the end of the show, he will condense the stories into a 30-second advertisement.

The half hour show has been commissioned by Channel 4 and is called The Year In 30 Seconds. It will air on December 29 in a mid-evening slot.

In the programme, Beattie will give his views on cultural and political events that happened during the year, such as Clinton’s affair with Monica Lewinsky, the Irish peace talks, and the death of Frank Sinatra.

At the end of the show, the ad man will condense it all into a 30-second ad.

Sources say that if the show is well received, a weekly series of six more could be commissioned in the New Year. Channel 4 executives thought they could work more closely with Beattie, who was already appearing as one of a team of presenters on the weekly topical events show Zeitgeist, which began in May this year. Beattie is also a columnist for the Guardian.

Beattie achieved notoriety when he created the famous Wonderbra poster campaign at the beginning of the Nineties.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here