Digest

Food brand Blue Dragon is launching a nationwide TV campaign which features a floating market in Thailand and the paddy fields of China. The 20-second commercial, which is based on the premise of ‘The Orient in Your Kitchen’, will promote the brand’s use of fresh vegetables, and herbs and spices. The advertisement has been created by agency BL Marcoms and is aimed at 16- to 30-year-olds. It is scheduled to break on January 18 and will run through to the Chinese New Year on February 16. The TV commercial is part of a 500,000 advertising campaign for the brand, which will run throughout the year. It will include escalator panels and a six-sheet poster campaign in London.

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