Digest

The latest TV execution for One 2-One features DJ Chris Evans choosing ex-Beatle John Lennon as the person he would most like to have a ‘one to one’ with. Evans follows in the footsteps of Kate Moss, John McCarthy, Vic Reeves, Ian Wright and Trevor Baylis in advertising the mobile phone network. In the advertisement, by agency Bartle Bogle Hegarty, Evans wants to know what makes his idol tick. The commercial breaks on Sunday as the culmination of a 15m Christmas campaign. Evans is donating his six-figure fee to charity.

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