Digests

John Perriss, chairman and chief executive of Zenith Media Worldwide, and Robert Coen, senior vice-president and forecasting director at McCann-Erickson USA, have given an optimistic outlook for 1999 ad spending, despite concern about global financial difficulties, at the opening of the 26th annual Paine Webber Media Conference in New York on Monday.

Dentsu has launched a joint venture advertising agency in Beijing with Chinese ad agency Beijing Rihai Advertising. The Japanese group is to make a further announcement about its international activities this week, with speculation centering on it taking a minority stake in Leo Burnett.

Bates Dorland launches its first work for Belgian shoe company Brantano this week (right) when the company, which bought 51 Shoe City stores from Sears, opens its first rebranded shop in Milton Keynes.

Bupa has announced a shortlist for its advertising review: Duckworth Finn Grubb Waters, HHCL & Partners, Leagas Delaney, and WCRS. The pitch will be run by marketing director Pat Stafford and a decision is expected in the new year.

IPC magazines has shortlisted Duckworth Finn Grubb Waters and Fallon McElligott to handle the advertising for Loaded, NME and Melody Maker after Mother and Delaney Fletcher Bozell were eliminated.

Publicis, Morgan Stanley, NatWest UK, Bain & Co, Bradford & Bingley, F1 Group, Linklaters & Paines and

J H Schroder are launching a scheme, called Business Action on Homelessness, this week to increase business support for the homeless.

1576 Advertising has created a new TV ad for the Scottish National Blood Transfusion Service. It is the first new commercial for the service in four years and it aims to recruit 50,000 new blood donors next year.

The Independent Television Commission has received 175 complaints about St Luke’s advertising for Ikea. The campaign, which carries the catchline ‘Don’t be so English’, has been condemned as offensive and racist, but the complaints were not upheld.

Cheetham Bell has been appointed to handle creative work for the Derbyshire-based sweet manufacturer Swizzels, whose brands include Love Hearts and Drumsticks.

The Marketing Depot, the youth marketing specialist, has been appointed by London music venue The Roundhouse as consultants.

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