John Perriss, chairman and chief executive of Zenith Media Worldwide, and Robert Coen, senior vice-president and forecasting director at McCann-Erickson USA, have given an optimistic outlook for 1999 ad spending, despite concern about global financial difficulties, at the opening of the 26th annual Paine Webber Media Conference in New York on Monday.

Dentsu has launched a joint venture advertising agency in Beijing with Chinese ad agency Beijing Rihai Advertising. The Japanese group is to make a further announcement about its international activities this week, with speculation centering on it taking a minority stake in Leo Burnett.

Bates Dorland launches its first work for Belgian shoe company Brantano this week (right) when the company, which bought 51 Shoe City stores from Sears, opens its first rebranded shop in Milton Keynes.

Bupa has announced a shortlist for its advertising review: Duckworth Finn Grubb Waters, HHCL & Partners, Leagas Delaney, and WCRS. The pitch will be run by marketing director Pat Stafford and a decision is expected in the new year.

IPC magazines has shortlisted Duckworth Finn Grubb Waters and Fallon McElligott to handle the advertising for Loaded, NME and Melody Maker after Mother and Delaney Fletcher Bozell were eliminated.

Publicis, Morgan Stanley, NatWest UK, Bain & Co, Bradford & Bingley, F1 Group, Linklaters & Paines and

J H Schroder are launching a scheme, called Business Action on Homelessness, this week to increase business support for the homeless.

1576 Advertising has created a new TV ad for the Scottish National Blood Transfusion Service. It is the first new commercial for the service in four years and it aims to recruit 50,000 new blood donors next year.

The Independent Television Commission has received 175 complaints about St Luke’s advertising for Ikea. The campaign, which carries the catchline ‘Don’t be so English’, has been condemned as offensive and racist, but the complaints were not upheld.

Cheetham Bell has been appointed to handle creative work for the Derbyshire-based sweet manufacturer Swizzels, whose brands include Love Hearts and Drumsticks.

The Marketing Depot, the youth marketing specialist, has been appointed by London music venue The Roundhouse as consultants.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here