Excitement for BT/Yell’s future

Your article headlined “BT/Excite’s deal with a difference” (MW December 3) characterised an Excite spokesman as suggesting that the future of BT’s Yell directory site is unclear. Clearly, Excite is in no position to have any special knowledge concerning the future of Yell or any business other than its own. Yell is an independent entity with a separate management reporting to BT; only BT is in any position to know and determine Yell’s future. As far as we can tell, Yell seems to be doing just fine.

The article further suggested that Excite intends to continue favouring Scoot over Yell as its business directory partner of choice. At time of writing, Excite does indeed feature Scoot, as we have for quite some time. However, as part of the normal course of managing its business, Excite has been evaluating this category and will always honour its contractual obligations to partners, but it will never rule out other alternatives in such an absolute and public manner as the article suggests.

Evan Rudowski

Director of European operations

Excite

London W1

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here