Digests

Kellogg is increasing its advertising spend by 40 per cent and reducing the recommended retail price on six of its brands in an effort to boost growth in the cereal category.

LVMH has confirmed it is in negotiations to buy Sanofi’s cosmetics range, which includes Yves Saint Laurent.

Telephone calls to Cellnet or Vodafone mobile phones from a BT fixed line will fall by 25 per cent following Oftel’s implementation of the Monopolies & Mergers Commission recommendations.

UDV, Diageo’s spirits arm, is repackaging Smirnoff vodka in a new, more ‘contemporary’ bottle, to coincide with the launch of Smirnoff Flavours, a range of five flavoured vodkas.

Cable & Wireless Communications TV Services manager Gavin Bradley is to join United Pan-European Communications as senior vice-president of sales and marketing on February 1, 1999.

The Government’s White Paper on tobacco includes plans to bring forward the implementation of the ban on tobacco advertising for print and posters to the end of the 1999 parliamentary session…

…the European Union health minister Padraig Flynn is drawing up legislation to require stronger health warnings on cigarette packages, set new limits on tar, nicotine and carbon monoxide levels and oblige manufacturers to provide information about tobacco additives.

Siemens will launch a new mobile phone in March, the C25, aimed at 16- to 25-year-olds.

Vaux’s Scorpion Island Brewing Company has launched a premium lager brewed with honey. Called Buzz Lager, it is aimed at young women aged between18 and 30.

Regis Hairstylists, the UK’s largest salon chain with 220 outlets, is to launch a brand repositioning marketing drive in 1999.

Air Miles has appointed former head of direct marketing for PEP provider M&G, Martin Chillcot to the new position of head of marketing, travel.

Lego and London Transport have joined up with Image Promotions to launch 3D pictures of new toy, Znap on bus tickets. Bus drivers will give out 3D glasses.

We have been asked to point out that the fate of 185 staff at Just Juice rests with its present owner Tomkins and not its prospective one, Del Monte, as suggested in the headline ‘Del Monte to axe 185 staff at Just Juice’ (MW December 10).

Marketing Week will resume publication on Wednesday, January 6. We wish all our readers a prosperous new year.

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