ITV’s peaktime share is running at 37.9 per cent, according to data from the end of week 49, up to Sunday December 6. The figure is 0.1 per cent off its target of 38 per cent by the end of the year.

Volkswagen is understood to have renewed its 3m broadcast sponsorship deal to back Channel 4’s sports coverage. The year-long deal runs through from May next year to May 2000.

BSkyB has reached an agreement with house builder Wilcon Homes to put digital mini dishes into 5,000 of its new homes next year.

Panasonic will sponsor a variety of ITV shows and movies over the Christmas week for the second year running. The 500,000 deal was brokered by Universal McCann and will run from December 21 to 28.

The Telegraph is to increase its ratecard by 3.2 per cent from January 1 next year.

Bravo, the men’s cable channel, will run a bacon buttie ambulance service for hungover London media executives. The picture (right) shows PHD Compass media director Mark Girling receiving his package. The helpline number is: 0990 800294.

Channel 4 will offer 4 million satellite, cable and digital viewers the chance to see its subscription film channel, FilmFour, free of charge between January 22 and 25.

GT Interactive Software, the computer game developer, has appointed specialist youth agency The First Age! Media Co, part of the Media Shop Group, to its 1m media account.

The Independent has secured the renewal of the University Clearing contract for a further two years.

The Pearson Group’s annual December trading statement issued this week reveals that the company has achieved its goal of double-digit earnings growth.

JC Decaux, the outdoor contractor, has promoted joint heads of sales and marketing Spencer Berwin and Xavier Dupre to the UK board and has made eight new appointments, doubling its sales team.

BT’s Internet and multimedia division has launched trials of BT Interactive, which it claims will enable users to rapidly access information and video images on the Net.

Time Out has appointed former Attic Futura new launches publisher Vicky Mayer as its new editor. She replaces Dominic Wells, who has joined Internet service provider AOL as editorial director.

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