Disney plans UK theme park

Walt Disney Attractions is planning to bring its new interactive theme park, DisneyQuest, to the UK as part of an aggressive international expansion strategy.

Tom Allen, vice-president of international marketing and sales for Europe, Middle East and Africa for Walt Disney Attractions, says: “DisneyQuest is something we would like to roll out internationally and obviously the UK is at the top of the list.

“We are looking at taking it to somewhere like London, but we are still in the very early stages.”

The news follows speculation last month that Disney was in talks with the Government to buy the Millennium Dome after 2000.

DisneyQuest, which combines motion simulators with virtual reality and hands-on arcade games, opened its first site in Florida this summer.

Visitors to the parks can use computers to design their own rides within simulators and participate in Disney films and experi-ences. Additional sites are expected to open in Chicago and Philadelphia next year.

Disney has recently reorganised its theme parks and resorts segment Walt Disney Attractions under its new president and former head of Disneyland Resorts, Paul Pressler.

Walt Disney Attractions includes international sites Disneyland Paris, Tokyo Disneyland and Disney Regional Entertainment, which includes its sports bars and DisneyQuest.

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