Levi’s creates worldwide marketing post

Levi-Strauss has created a new global marketing position and handed the role to its vice-president of marketing and development for the Levi’s brand in Europe, Middle East and Africa, Larry Ruff.

Ruff, who has been promoted to vice-president of global marketing, will be responsible for integrating the company’s marketing and brand development worldwide. He will ensure marketing activity and policy are globally consistent with Levi’s brand values.

Levi-Strauss chief marketing officer Gordon Shank says: “Larry Ruff will work on the overall business development process.” Ruff will report to Shank and will work from Levi’s San Francisco head office.

For the past three years Ruff has been responsible for brand marketing, merchandising, technical product development, design, retail concept development and licensing for the Levi’s brand in Europe, Middle East and Africa. No successor to his position has been announced.

In addition, Deborah Miller has been appointed as UK franchise manager, responsible for Levi’s stores and Dockers stores.

Miller replaces Kenny Wilson, who moved to regional marketing and development director for Levi’s in Northern Europe.

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