Liberty talks to six about brand image

Upmarket retailer Liberty is to talk to six advertising agencies about a major relaunch of its brand.

Incumbent agency Bean Andrews Norways Cramphorn will not be considered for the new campaign, although it will continue its contract until June 1999.

Liberty marketing manager Stephen Jessey will visit six agencies at the beginning of January before selecting a shortlist, probably of three, for consideration by managing director Michelle Jobling.

Jessey says: “We are looking for an agency which won’t just deliver retail work, which Bean Andrews did well, but also merchandise the Liberty brand name.”

Bean Andrews has most recently been responsible for the “Art of the Idiosyncratic” poster and press campaign, which used Liberty goods in well-known paintings. But Jessey says any new campaign will focus more directly on building the brand worldwide.

The much-needed relaunch follows a period of turbulence at the company, which lost its chairman Denis Cassidy and four other directors, including marketing director Julia Bowe, after a boardroom row.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here