Loyalty is more advanced in US
In her article “Future loyalties” (MW December 10), Sophie Maguire asks if the US or the UK is ahead in terms of loyalty. The truth is hinted at later in the article when it looks at where UK loyalty schemes are heading. Several of the developments predicted for the UK already form a major part of schemes employed in the US.
Stewart Maguire
Marketing manager
Catalina Marketing UK
Oxford