The world’s largest Internet car buying service, Autobytel, is launching in the UK and has appointed Grey Interactive to handle an estimated 4m marketing campaign.
Autobytel.com operates like a virtual motor show, and offers customers free access to online information about automotive makes, models, specification, pricing, finance and insurance.
Customers can place a purchase request online, which is followed up by an Autobytel appointed and trained dealer within 24 hours.
Autobytel, which was launched in the US in 1995, now handles more than $500m (313m) of sales a month. It has sold over 1.5 million cars.
The company’s UK arm was established in February and has been building its Web infrastructure ready for a consumer launch early next year.
Autobytel UK chief executive Kevin Turnbull says: “Grey has demonstrated a willingness to look at the business in the long term and work with us as marketing partners beyond the traditional advertiser/ agency relationship.”
Steve Blamer, chief executive of Grey London, comments: “The challenge we face is to communicate to consumers the benefits of the Autobytel system and that purchasing a car online could not be simpler.”