US Net car buying service to open UK arm

The world’s largest Internet car buying service, Autobytel, is launching in the UK and has appointed Grey Interactive to handle an estimated 4m marketing campaign. operates like a virtual motor show, and offers customers free access to online information about automotive makes, models, specification, pricing, finance and insurance.

Customers can place a purchase request online, which is followed up by an Autobytel appointed and trained dealer within 24 hours.

Autobytel, which was launched in the US in 1995, now handles more than $500m (313m) of sales a month. It has sold over 1.5 million cars.

The company’s UK arm was established in February and has been building its Web infrastructure ready for a consumer launch early next year.

Autobytel UK chief executive Kevin Turnbull says: “Grey has demonstrated a willingness to look at the business in the long term and work with us as marketing partners beyond the traditional advertiser/ agency relationship.”

Steve Blamer, chief executive of Grey London, comments: “The challenge we face is to communicate to consumers the benefits of the Autobytel system and that purchasing a car online could not be simpler.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here