Brief

The latest execution in the John Cleese-fronted Sainsbury’s TV campaign airs this week with Cleese extolling the virtues of Sainsbury’s recently-expanded Reward Card scheme. The new 30-second ad sees the ex-Python actor shouting at passers-by in the street through car-mounted loudspeakers. It is designed to promote Sainsbury’s move to make its Reward vouchers redeemable in other high street outlets, including Burger King, Next and Blockbuster. The ad, created by Abbott Mead Vickers.BBDO, is the last but one in a series which has attracted criticism, including the accusation that one execution poked fun at the supermarket’s staff. A spokesman says: ‘We think we’ve got it right this time.’

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