When design strategy group Minale Tattersfield & Partners came up with a new design for Express Dairies’ milk bottles it could not have imagined how they would be abused.
The new design is reminiscent of the old-fashioned glass bottle, but with one crucial difference – it is made out of plastic.
Big deal, you may say. But for the inhabitants of a mental institution that wishes to remain anonymous, the difference proved crucial.
Apparently, some inmates were so taken with the new bottles that they spent happy hours filling them with play sand and biffing each other over the head. Hospital staff are relieved no serious injury occurred but are reported to be begging for the return of the Express Dairies’ cardboard cartons.