Labour hunts members

The Labour Party is attempting to reverse its plummeting membership since the general election with a relaunched recruitment drive led by newly-hired direct marketing agency Brann London.

It is understood that the party is still in discussions with Brann, but that a formal appointment could be made by the end of this week. Both refused to comment.

The relaunch of Labour’s membership drive may include offering life membership – though this would entail changing the Party’s constitution, which stipulates membership should be renewed annually. Another plan is to offer joint family membership. Membership has reportedly dropped since the election, falling to under 390,000 from a high of 420,000.

Martin McEwan, Labour’s head of direct marketing, refuses to confirm Brann’s appointment, but says: “There are a number of specific tasks such as membership recruitment and fundraising. There are also specific projects coming up, such as the centenary next year.”

The search for a direct marketing agency began at the end of last year when Labour parted company with Evans Hunt Scott after a disagreement over strategy. Labour brought in Thomas Cook marketer Mike Emery to head a review of marketing.

It is understood that the search for the direct marketing agency was conducted with the help of Freud PR, the public relations company run by Matthew Freud. Brann is owned by American Dan Snyder, who recently acquired Partners BDDH, which has previously handled Labour advertising. It is unclear whether BMP DDB will continue to handle the above-the-line account.

The Conservative Party has recently appointed marketer Jane Keene as director of income generation and marketing. She will work with direct marketing agency Claydon Heeley International to build membership and raise funds for the party.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here